fractional + interim CMO/CRO + go-to-market help in

Marketing Communications

Demand Generation + REVOPS

PRODUCT MARKETING + POSITIONING

SALES, ENABLEMENT + CUSTOMER SUCCESS

I help ed tech companies, enterprise SaaS SMBs and scaleups, AI/ML startups and nonprofits (and occasionally bigger folks who want to launch new initiatives).

I better connect the dots between marketing and sales activity and revenue goals. I help you better illustrate your brand’s value and impact online, offline and inbetween to increase interest in what you do and drive growth.

I help you keep the lights on. Or buy better lights. Or buy the electric company. I’m not an agency. I’m ürgency. (Though most people call me Paul).

ü need:

from veritably kick-a$$ to pretty darn impressive, here’s how i can help ü across go-to-market activities to drive growth:

DISCOVER > RESEARCH > CREATE > LAUNCH > MANAGE > ANALYZE > IMPROVE

I minimize learning curves and function as an extension of your team.

Whether it's for a few hours a month, per week or everyday.

Enter buzzwords and philosophical stuff pursued by bear.

Basically not as cheap as an intern but you'll get none of the overhead of a large agency. I work hard with each prospective client to understand the best way to engage before we collaborate and as relationships, markets and companies evolve. I bring marketing mix know-how and marketing and sales operations expertise from B2B, B2C and B2I clients across a variety of industries. I’m at once strategic, tactical, creative and data-driven because we know your goal is to get results.

I let you guide how process-oriented you want to be, adapting to the communication channels, documentation preferences and project management systems that work for you. I work with your internal and external team, vendors and experts or I can bring in or recommend my own.

I believe it's important to do less and do it better and go deeper to get the most potential return on investment and return on objective. Too often marketing and sales teams try to do too much too thinly – and 100% of 5% of yourself only goes so far. Let’s not half-ass things.

about principal paul kühne

My official training is in acting, theatre and English. My workplace roots are in customer success, sales and account management – applied now across all (mostly B2B) go-to-market operations. Creative and communications work merged with marketing automation and working smarter over time – layered across a firm product marketing foundation that’s always WIIFM/customer-centric. My teams and I have led significant gains in marketing effectiveness, reputation and funnel momentum to help organizations, startups, SMBs and new initiatives scale.

After nearly a decade in academia, educational nonprofits and ed tech and services innovating in and heading up marketing, sales and CS, I spent a decade working with 75+ clients across the wide world as a fractional CMO/CRO, GTM advisor and RevOps consultant to drive growth. As time passed, and amid COVID, I returned in-house and focused increasingly on IIoT, IoT, digital transformation, future of work, industry 4.0, manufacturing, data, automation, industrial and AI/ML, returning to fractional work and consulting in 2024.

I not only love theatre but also travel and fuzzy dogs. I grew up in Somerville, Massachusetts; I still adds r's where they don't exist at the end of words but take them away far less often. (And I just used a semicolon and started a sentence with "and"). Bold. After a decade in NYC – followed by 6ish great years Hoosiering it up in the Midwest in Bloomington, Indiana – I can now be found in Fondren in Jackson, Mississippi, with my very own very fuzzy dog and a somewhat-less-fuzzy-but-super-adventurous-Titanic-and-trains-loving-wannabe-YouTube-star-fifth-grader son. View Paul's LinkedIn profile.

thank ü

7 Mindsets • Acrobatiq • Adventure House Communications Group • Alma • Association of American Publishers/PreK-12 Learning Group • Blackboard • Boopsie • C&Z Marketing • C. Blohm & Associates • Cashtivity • Chatfunnels/Signals • Cignition • Cisco • Cisco Corporate Social Responsibility (CSR) • Classworks • CloudNC • Common Cents New York • Common Core Institute • Conscious Teaching • Corwin Press/SAGE Publications • Degreed • Devex • Dictionary.com • Dusseau and Company • EdTechTeam • EduTone/Global Grid for Learning • Ellevation • Entangled Group/Solutions • EXO U • Find Your Grind • Five-Star Technology • Forsythe Technology • Honeywell/System Sensor • Illustrative Mathematics • IndieFLIX/Impactful • Infosnap • InOrbit • Institute of International Education • Knovation • LearnOnPoint/Phonics Things • LexisNexis • LightSail Education • Lyrics2Learn • Math Solutions/Scholastic • mBlox • McGraw-Hill Education • Membean • NESLI • NetDimensions • Newsela • Noodle Markets • NumberShire • NWEA • Open Up Resources • Pivot Learning • PossibilityU • PR with Panache • PresenceLearning • Readable English • Redbird Advanced Learning • RisersCircle • RTM Business Group • SchoolInfoApp • School Software Group • Sphero/Orbotix • SunGard • Thought Cycle • Turn • Tutor.com

tag – ür it!

Fill out the form below and I’ll reach out to discuss your work, goals and how we might collaborate to help you reach them.